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Posted by on Jun 6, 2014 in Blog | 6 comments

Chartboost Optimization

 

As indie app developers, we are always trying to squeeze as much revenue out of our apps as we possibly can (ok, so maybe all developers are doing this).  We as indie developers primarily have income from our in app purchases, our app sales if the app is a paid app, and our revenue from ad networks.  There are many ad networks out there and we have all had success with some and not so much success with others.

Today I want to talk a little bit about one of the ad networks I often use in my apps, Chartboost.  I have had success with Chartboost in the majority of the games I put out there and this is one reason why I continue to use it in new games that I create.  They have been around for quite some time now, and they have some incredible personnel on staff.  If you haven’t reached out to them yet, I would encourage you to do so, and they will provide you with some of the best support.

I know there are several ways to approach setting up your app and your campaigns in Chartboost.  The two I often see the most are, Tiered campaigns and Campaigns segmented by countries.  Tiered Campaigns is the one I started with and in this thought process you would create 4 campaigns (Highest, High, Medium, Low). Each of the tiered campaigns will have a different cost per install (CPI).  The highest campaign you would normally set at a $2.00 CPI and the lowest would be $.25 CPI. In campaigns segmented by country, you again will have 4 different campaigns (US Only, Tier 1 Non US, Tier 2 and 3, Rest of World).

As I mentioned, I originally had the campaigns setup as Tiered Campaigns.  I had read an article or two about it and thought it made the most sense.  When my app, Spermy’s Journey started to take off and I was seeing downloads of 100,000 plus a day I noticed the my eCPM for the app was extremely low, especially on Android.  So, I thought I needed to switch ad networks ASAP.  While researching other ad networks I also reached out to Chartboost to see if they could assist.  At that time the first thing they had me do was change my campaigns from the Tiered campaigns to the segmented by countries.  I had nothing to lose so I went ahead with it. Chartboost wanted me to leave them at that for about a week or two and then they said they would analyze the data and determine what the next steps were.  I agreed to it and contacted them a little over a week later.

At that point Chartboost pulled an incredible report that identified for each campaign which apps that were being advertised in mine were doing well, and which ones were performing poorly. One of the greatest features of Chartboost is that you can set specific advertised apps not to be displayed in your app.  So, if an advertised app is not performing well it is just taking up space and you are essentially losing money. We identified a few apps with the highest number of impressions, high click through ratio and low eCPM.  We then excluded these apps from being displayed in mine.  I performed this analysis a couple of times in the next month and wouldn’t you know it, my overall eCPM for Spermy’s Journey tripled!  Yeah, that’s right, TRIPLED.  Now, this may not happen for everyone, but at minimum it will help you weed out the apps that are performing poorly and only display the ones that are doing well.  This should increase your chances of making more money with the same number of downloads and impressions.

Do you want to learn how to do this? Of course you do!  Click Here for all the details.